Privacy Notice
SportsFusion Website
Organisation: SportsFusion Development UK Ltd
Trading Name: SportsFusion
This Privacy Notice explains how SportsFusion Development UK Ltd ("SportsFusion", "we", "us") collects, uses and protects personal data when you use the SportsFusion website.
Who We Are
SportsFusion Development UK Ltd is the Data Controller for personal data collected through this website.
We determine how and why personal data is processed and are responsible for ensuring it is handled lawfully and securely.
Our Website Platform (Base44)
The SportsFusion website and admin system are hosted and managed using Base44, which acts as our Data Processor.
Base44 processes and stores personal data on our behalf and is responsible for the technical security, storage and compliance of the platform.
SportsFusion ensures that Base44:
We do not control the technical infrastructure of the platform but retain full responsibility for how personal data is used.
What This Privacy Notice Covers
This notice applies to personal data collected through:
Separate privacy notices apply to:
Personal Data We Collect
Depending on how you interact with the website, we may collect the following information:
Adults (Parents / Carers / Enquirers)
Children (Where Required for Services)
We collect only the information needed to deliver our services safely and effectively.
How We Use Personal Data
We use personal data to:
We do not use personal data for automated decision-making.
Lawful Basis for Processing
We process personal data under the following lawful bases:
Consent can be withdrawn at any time.
Data Storage and Security
All website data is stored securely through the Base44 platform.
Security measures include:
SportsFusion also limits access to personal data internally on a need-to-know basis.
Data Sharing
We do not sell personal data.
Personal data may be shared only when necessary, including with:
Safeguarding concerns override confidentiality where a child may be at risk.
Data Retention
We retain personal data only for as long as necessary for the purpose it was collected.
Retention periods are based on:
Data is securely deleted when no longer required.
Your Data Protection Rights
Under UK GDPR, you have the right to:
Requests should be made in writing and will be responded to within statutory timescales.
Cookies and Website Analytics
The SportsFusion website may use essential cookies to ensure the site functions correctly.
Any optional cookies or analytics will be clearly explained and subject to consent where required.
Children's Data
We take additional care when processing children's personal data.
Children's data is:
Complaints and Contact
If you have any questions or concerns about how your data is handled, please contact:
SportsFusion Development UK Ltd
Email: info@sportsfusionuk.co.uk
If you are not satisfied, you have the right to contact the Information Commissioner's Office (ICO):
Website: www.ico.org.uk
Telephone: 0303 123 1113
Changes to This Privacy Notice
This Privacy Notice is reviewed regularly and updated where necessary to reflect changes in law or practice.
Last Reviewed: February 2026
Next Review Due: February 2027
SportsFusion
Your privacy matters to us.
