Privacy Notice

SportsFusion Website

Organisation: SportsFusion Development UK Ltd

Trading Name: SportsFusion

This Privacy Notice explains how SportsFusion Development UK Ltd ("SportsFusion", "we", "us") collects, uses and protects personal data when you use the SportsFusion website.

Who We Are

SportsFusion Development UK Ltd is the Data Controller for personal data collected through this website.

We determine how and why personal data is processed and are responsible for ensuring it is handled lawfully and securely.

Our Website Platform (Base44)

The SportsFusion website and admin system are hosted and managed using Base44, which acts as our Data Processor.

Base44 processes and stores personal data on our behalf and is responsible for the technical security, storage and compliance of the platform.

SportsFusion ensures that Base44:

Processes data only in line with our instructions
Uses appropriate technical and organisational security measures
Complies with UK GDPR and data protection law

We do not control the technical infrastructure of the platform but retain full responsibility for how personal data is used.

What This Privacy Notice Covers

This notice applies to personal data collected through:

The SportsFusion website
Online contact and enquiry forms
Booking and registration forms
Account creation and admin access

Separate privacy notices apply to:

Children attending SportsFusion provision
Staff and volunteers working for SportsFusion

Personal Data We Collect

Depending on how you interact with the website, we may collect the following information:

Adults (Parents / Carers / Enquirers)

Name
Email address
Telephone number
Relationship to child (where applicable)

Children (Where Required for Services)

Child's name
Age or date of birth
Medical or support information (only where necessary)

We collect only the information needed to deliver our services safely and effectively.

How We Use Personal Data

We use personal data to:

Respond to enquiries
Manage bookings and registrations
Communicate important information
Ensure safeguarding and welfare
Meet legal and regulatory obligations

We do not use personal data for automated decision-making.

Lawful Basis for Processing

We process personal data under the following lawful bases:

Contract – to provide services you have requested
Legal obligation – including safeguarding and regulatory duties
Vital interests – to protect a child's health or safety
Consent – where required (e.g. marketing or photography)

Consent can be withdrawn at any time.

Data Storage and Security

All website data is stored securely through the Base44 platform.

Security measures include:

Secure hosting and infrastructure
Restricted access to authorised users only
Password-protected accounts
Regular system monitoring and updates

SportsFusion also limits access to personal data internally on a need-to-know basis.

Data Sharing

We do not sell personal data.

Personal data may be shared only when necessary, including with:

Base44 (as our data processor)
Emergency services
Local authorities or safeguarding agencies
Ofsted or other regulators

Safeguarding concerns override confidentiality where a child may be at risk.

Data Retention

We retain personal data only for as long as necessary for the purpose it was collected.

Retention periods are based on:

Legal and safeguarding requirements
Regulatory guidance
Operational need

Data is securely deleted when no longer required.

Your Data Protection Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion (where applicable)
Restrict or object to processing
Withdraw consent

Requests should be made in writing and will be responded to within statutory timescales.

Cookies and Website Analytics

The SportsFusion website may use essential cookies to ensure the site functions correctly.

Any optional cookies or analytics will be clearly explained and subject to consent where required.

Children's Data

We take additional care when processing children's personal data.

Children's data is:

Collected only where necessary
Used only for safeguarding and service delivery
Accessed only by authorised staff

Complaints and Contact

If you have any questions or concerns about how your data is handled, please contact:

SportsFusion Development UK Ltd

Email: info@sportsfusionuk.co.uk

If you are not satisfied, you have the right to contact the Information Commissioner's Office (ICO):

Website: www.ico.org.uk

Telephone: 0303 123 1113

Changes to This Privacy Notice

This Privacy Notice is reviewed regularly and updated where necessary to reflect changes in law or practice.

Last Reviewed: February 2026
Next Review Due: February 2027

SportsFusion

Your privacy matters to us.